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Instant Offer Campaign
CarGurus

We live in an "I want it now" world, so CarGurus created a product that helps people sell their car in under two minutes. For the launch, I developed a 360° campaign alongside my Creative Director. It included billboards, display ads, print materials, explainer videos, emails, and a landing page, all of which generated a 550% increase in conversion in just five months.

Facebook Ads

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Explainer Videos

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OOH
Billboards launched in Boston, Dallas, and Chicago. I developed localized license plate copy for each market.

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                            Email
Subject line: 🎉 Sell your car 100% online 🎉
Title line: ...and make more $$ doing it.

Site

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Print

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