BARRY EPSTEIN

Okay. So, not to brag, but this email I concepted and wrote performed sooooooo well. (Yes, those extra Os are warranted.)

​

Some background: Content hadn't typically seen success on any of the Wayfair stores. Yet, when we decided to target it toward people shopping for a specific product (rugs), it performed like bonkers.

​

Before writing, I connected with the rug buyer on top-searched rug attributes. I then translated those into the 5 tips you see in the send.

​

The results: +40% lift in click rate, a directionally positive lift in orders/click, and me pinching myself (until it hurt; then I stopped).