BARRY EPSTEIN

Buying a car used to be simple, fun even. Somewhere along the way, though, things got complicated. What used to feel straightforward and exciting became anything but. Consumers couldn't find answers to the most basic questions: Am I seeing all the cars that fit my search? It this car a great deal or overpriced? And what even is a fair price? With an ethos of trust and transparency, CarGurus changed all that, providing customers with key info and giving each car a deal rating based on real-time data, like mileage, accident history, and trim. To show just that, I scripted a set of YouTube ads & Spotify ads. Check them out, below.