BARRY EPSTEIN

I landed at Wistia in July 2023. My first assignment? Rewriting the website. I partnered with Wistia’s superstar product marketers to align on each page’s content strategy. From there, I worked with our design team to package the content up in fun, approachable words and visuals. Because B2B SaaS doesn’t have to be boring, and our results proved it. Our new website drove 2x growth in shopping page visits and purchases. How’s that for a running start?