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BARRY EPSTEIN
Multifunction
AllModern
Subject line: Mul·ti·func·tion·al fur·ni·ture
Title line: 8 syllables. 1 BIG way to pare back.
After seeing how well multifunctional product performed on Wayfair, I suggested we highlight our offering on AllModern.
Executed across email, homepage, social, and print, this campaign was hugely successful, and why wouldn't it be? The shopper lives in an urban setting and wants to make the most of limited space. Now, she can have that fast-paced city lifestyle and a sofa to sleep her mother-in-law. Lucky her.
Subject line: multifunctional furniture →
Title line: For warm-weather get-togethers.
Site Experience Header:
Print Mailer:
Organic Facebook Post:
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